sweet roots cakery


Alicia Fernandez brings her beautifully decorated cookies and sweets to the shop.

Born and raised in Metuchen, Alicia started her baking journey when her firstborn turned 1 and she wanted to make her a super special cake. Then her love for art and creativity pushed her to start her own custom order business.

Now, 10 years into baking custom cakes she has recently renamed & rebranded her side-gig into her full-time business as SWEET ROOTS CAKERY… all while raising her 2 beautiful daughters.

Alicia loves making people of all ages smile with personalized custom cakes and treats for all their special celebrations and we love that she is part of the Newmarket Shops.


Shop Sweet Roots Cakery

Currently Sweet Roots Cakery treat can only be purchased in store.

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